As much as all parties involved can’t wait to watch the 2009-10 upfront recede in the rearview mirror, the cable marketplace still has quite a stretch of road ahead of it before buyers and sellers reach the finish line.
While some of the major network conglomerates (Turner, NBC Universal, Viacom) have finalized their upfront negotiations, a significant chunk of business remains to be written at Discovery Communications and Scripps Networks. Fox Cable Networks is believed to be all but wrapped up, while A&E Networks has completed around 80 percent of its deals.
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