Senator Barack Obama’s $4 million plus dollars bought him more than 33.5 million viewers Wednesday night (Oct. 29), according to Nielsen. The half-hour informercial, aired at 8 p.m. on four networks, CBS, NBC, Univision, and Fox, MSNBC, BET and TV One.
Fox delayed the airing of the final game of the World Series by one-half hour to accommodate Obama’s informercial. Only ABC ran its regularly-scheduled program, Pushing Daisies.
An unprecedented media tactic, Obama’s infomercial was the first to be aired by a presidential candidate since Ross Perot’s on Election Day in 1996, which was watched by 22.7 million viewers.
Among the top 56 local markets, Baltimore had the largest TV audience with a houshold rating of 31.3, followed by Philadelphia (29.0) and West Palm Beach-Ft. Pierce (28.). The market with the lowest rating was Portland, Ore. with a 14.2 rating.