As ABC prepares to launch only two new series this fall, entertainment president Stephen McPherson said the network will put its marketing muscle behind many of its returning shows, especially its Sunday night lineup including Extreme Makeover: Home Edition, Desperate Housewives, and Brothers & Sisters.
Of the three series, McPherson seems most encouraged by the ratings growth that Desperate Housewives enjoyed following its return after the writers strike.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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