Taking advantage of its TV duopolies in four of the nation’s largest markets, owned-and-operated Univision Communications stations will air a third hour of local morning news on their duopoly partners, the owned-and-operated TeleFutura stations. Beginning April 28, Noticias Univision 41 Al Despertar (Univision 41 News at Dawn), which airs weekdays 5 a.m. to 7 a.m. on the Univision station, will produce an extra hour from 7 to 8 a.m. to air on the TeleFutura outlet.
The stations involved in the cross-news broadcast are: WXTV (Univision) and WFUT and WFTY (TeleFutura) in New York; KMEX (Univision) and KFTR (TeleFutura) in Los Angeles; WLTV (Univision) and WAMI (TelFutura) in Miami; and KUVS (Univision) and KTFK (TeleFutura) in Sacramento.
“It’s a creative use of the duopoly,” said Ramon Pineda, general manager of Univision’s New York duopoly. “It allows us to accommodate two needs at once. We offer local news, weather, and traffic in the middle of rush hour while continuing to offer all three-hours of Despierta America, Univision’s popular [network] breakfast show.”
In New York, for example, where the WXTV has been competitive with the local newwcasts, WFUT will be the only source in the market for local news in Spanish between 7 a.m. and 8 a.m.
“Univision has one of the leading news operations at a national and local level, in many instances serving as an information lifeline for our viewers,” said Terry Mackin, president of the Univision and TeleFutura Television Station Groups. “We take this responsibility seriously and this expansion is part of our commitment to deliver top news programming.”