Univision Refuses to Encode Signals in New PPM Areas

What will happen to the Miami radio market when as much as 20 percent of the audience simply disappears from the ratings?

That’s the scenario advertisers face July 16 when Arbitron publishes its first portable people meter ratings in Miami, San Diego, and Phoenix, three top Hispanic markets where Univision Communications has not subscribed to the service and has refused to encode its signals.

For Arbitron, which purports to measure all media outlets in a market, Univision’s action represents nothing short of a currency crisis.

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