Univision Radio announced Tuesday (April 27) a multi-year deal with The Miami Dolphins, making WQBA-AM the Dolphins’ Spanish-language flagship in Miami. Under the terms of the partnership, WQBA will be the exclusive Spanish language play-by-play station for Dolphins pre-season and regular games.
The station will also air a two-hour pregame show, a one-hour postgame show and a two-hour weekday program. Univision’s other stations in the market, WAMR-FM, WRTO-FM and WAQI-AM will provide promotional support.
The deal comes a few weeks after the Dolphins inked a six-year broadcast agreement with Clear Channel, which has the English-language radio broadcast rights for WBGG-FM and WINZ-AM.
“We are excited to provide the Miami Dolphins with an opportunity to reach their Spanish-speaking fans through our airwaves,” said Claudia Puig, svp and eastern regional manager for Univision Radio. “The Dolphins broadcasts will be the perfect complement to WQBA’s stellar sports programming lineup.”
Univision and Dolphins’ new integrated media group will joint sell radio spot inventory.