Spanish-language media conglomerate Univision Communications said today (March 3) it has reached a multi-year retransmission pact with DirecTV.
The agreement covers carriage of Univision’s owned-and-operated TV stations; affiliated stations owned and operated by Entravision Communications, Equity Media Holdings and Fisher Communications; the network feeds for Univision and TeleFutura; and cable network Galavision.
Terms of the deal were not disclosed, but the company had previously signaled that it would seek $1 per subscriber.
“The partnership with DirecTV speaks to the growing influence of the Hispanic consumer in the nation,” said Joe Uva, CEO of Univision. “Our distributors understand that a partnership with Univision is an investment in sustained growth.”
Faced with high debt and a shrinking ad market, Univision recently laid off 300 employees, about 6 percent of its workforce.