As the clock ticks down toward the introduction of its new stand-alone sports network, Spanish-language broadcasting titan Univision is initiating its prelaunch sequence, lining up a roster of blue-chip advertisers and securing the first of the all-important carriage deals. And while the marketplace appears to be getting mighty crowded, analysts say Hispanic-targeted sports and entertainment programming represents one of the few great remaining growth prospects in the TV space.
Once it’s up and running, Univision Deportes will feature more Mexican Primera División soccer matches than any other channel in the U.S.
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