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Univision has lined up three marquee sponsors for its upcoming competition series Mira Quién Baila (Look Who’s Dancing), cutting the rug with Chevrolet, Target and AT&T.
Each of the clients will be integrated throughout the series’ run across Univision’s linear TV, online and mobile platforms. The executions are designed to add to the show’s narrative arc; for example, the automaker will be featured by way of a “Chevrolet Immunity Pass” that will grant immunity from elimination to one couple per week.
Moreover,
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