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Spanish-language media powerhouse Univision Communications announced late Thursday (June 24) the creation of Univision Local Media, joining the industry trend to leverage radio, TV and interactive media in local markets. To lead the new group, Univision named former Tribune exec Peter Walker as president.
Local media, close to the point of purchase, have begun to take center-stage with companies that own both radio and TV in local markets, such as NBC Local Media, Cox Media and CBS Local Media.
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