Uneventful Sunday Rating Results

Monday, April 20, 2009
Prime-Time Ratings:
Weekend Highlights
Ratings Box:
What’s Hot/What’s Not
On the Air Tonight:
Prime-Time Programming Options
TV Tidbits:
Notes of Interest

TV Trivia Time:

1980s Only


Prime-Time Ratings:

Weekend Highlights

Friday 4/17/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



CBS   4.4/ 8

NBC 3.8/ 7
ABC 3.5/ 6
Fox    2.0/ 4
CW    0.9/ 2

-Total Viewers:

CBS: 6.55 million, NBC: 5.70, ABC: 5.19, Fox: 3.03, CW: 1.28

-Adults 18-49:

ABC: 1.6 rating/5 share, CBS and NBC: 1.4/ 5 each, Fox: 1.0/ 4, CW: 0.5/ 2


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.


-Friday’s Winners:


-Friday’s Losers (excluding repeats):
Wife Swap (ABC), Howie Do It (NBC), Prison Break (Fox), 20/20 (ABC)


-Ratings Breakdown:

It was a night of split leadership on this particularly uneventful Friday, with CBS the most-watched network and ABC No. 1 among adults 18-49. But, let’s be honest: there is not much you can say when the top-network averages under 7-million viewers and a mere 1.6 rating/5 share in the demo.


On that note, CBS’ below-average performance comes as a result of airing all repeats. An encore telecast of the Eye net’s Ghost Whisperer opened this third Friday in April with 6.58 million viewers (#1) and a 1.3/ 5 among adults 18-49 (#2) at 8 p.m., followed by repeats of Flashpoint (Viewers: #1, 6.38 million; A18-49: #3, 1.3/ 4) and Numb3rs (Viewers: #2, 6.68 million; A18-49: #2, 1.6/ 5) from 9-11 p.m. Chances are you will be seeing something new in the 9 p.m. hour on CBS next season.


ABC had a repeat sandwiched in the middle with its non-scripted line-up of Wife Swap (Viewers: #2, 5.46 million; A18-49: #1, 1.7/ 7), a repeat of Supernanny (Viewers: #3, 4.71 million; A18-49: #1, 1.6/ 5), and veteran 20/20, which dipped to 5.39 million viewers and a 1.4/ 5 among adults 18-49 — last in both demos. ABC might benefit if it tried to be more aggressive on this crumbling evening next season. Personally, I am not ready to give up on Friday programming, are you?


Over at Fox, Prison Break returned to air its remaining episodes with a repeat at 8 p.m. (Viewers: #4, 2.68 million; A18-49: #4, 0.8/ 3), followed by an original installment at 9 p.m. (Viewers: #4, 3.38 million; A18-49: #4, 1.2/ 4). Needless to say, it is indeed time for the four-year-old drama to go.


NBC had nothing of note with its combination of two episodes of Howie Do It (Viewers: #3, avg. 3.34 million; A18-49: #3, avg. 0.9/ 3 from 8-9 p.m.), followed by a two-hour installment of Dateline at 6.33 million viewers and a 1.6/ 5 in the demo from 9-11 p.m. Take a look at the half-hour breakdown for Dateline:


Dateline (NBC)

 9:00 p.m. – Viewers: 5.39 million (#2), A18-49: 1.3/ 5 (#2t)

 9:30 p.m. – Viewers: 6.57 million (#1), A18-49: 1.6/ 5 (#1)\

10:00 p.m. – Viewers: 7.67 million (#1), A18-49: 1.9/ 6 (#1)

10:30 p.m. – Viewers: 7.93 million (#1), A18-49: 2.0/ 6 (#1)


The expanded Dateline has, of course, replaced low-rated Friday Night Lights at 9 p.m., which concluded for the season last week.


Capping off the night was almost invisible the CW with its encore line-up of Everybody Hates Chris (Viewers: 1.44 million; A18-49: 0.6/ 2), The Game (Viewers: 1.31 million; A18-49: 0.5/ 2) and America’s Next Top Model (Viewers: 1.17 million; A18-49: 0.5/ 2). Remember how good a sitcom Everybody Hates Chris once was? 


Source: Nielsen Media Research data (R = repeat)

Saturday 4/18/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  



Fox    3.2/ 6
ABC 2.3/ 4
NBC 2.3/ 4
CBS: 5.74 million, Fox: 5.17, ABC: 3.58, NBC: 3.39
-Adults 18-49:

Fox: 1.6 rating/6 share, CBS: 1.2/ 4, ABC: 1.1/ 4, NBC: 0.7/ 3


Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.


-Saturday’s Winners:


-Saturday’s Losers (excluding repeats):

Kings (NBC) and the night overall


-Ratings Breakdown:

CBS and Fox shared dominance on this typically low-rated Saturday, with CBS the most-watched network and Fox No. 1 among adults 18-49. But what can you possibly say when the results are this low? Third overall in both categories was ABC, followed by NBC.


A repeat of CSI: NY opened the evening for CBS with 4.68 million viewers (#2) and a 0.9 rating/3 share among adults 18-49 (#2t) at 8 p.m., followed by a two-hour edition of 48 Hours Mystery at 6.27 million viewers and a 1.4/ 5 in the demo from 9-11 p.m. Take a look at the half-hour breakdown for 48 Hours Mystery:


48 Hours Mystery (CBS)

 9:00 p.m. – Viewers: 4.95 million (#2), A18-49: 1.0/ 3 (#3)

 9:30 p.m. – Viewers: 5.72 million (#1), A18-49: 1.2/ 4 (#2t)

10:00 p.m. – Viewers: 7.03 million (#1), A18-49: 1.6/ 5 (#1)

10:30 p.m. – Viewers: 7.40 million (#1), A18-49: 1.6/ 5 (#1)


NASCAR on Fox replaced the regularly scheduled Cops and America’s Most Wanted, and it averaged a similar 5.17 million viewers and a 1.6/ 6 in the demo from 8-10 p.m. Here is the half-hour breakdown:



8:00 p.m. – Viewers: 4.63 million (#1), A18-49: 1.4/ 6 (#1)

8:30 p.m. – Viewers: 4.98 million (#2), A18-49: 1.6/ 6 (#1)

9:00 p.m. – Viewers: 5.57 million (#1), A18-49: 1.7/ 6 (#1)

9:30 p.m. – Viewers: 5.49 million (#2), A18-49: 1.7/ 6 (#1)


Over at ABC, repeat theatrical Harry Potter and the Sorcerer’s Stone failed to impress, with a mere 3.58 million viewers and a 1.1/ 4 among adults 18-49 from 8-11 p.m. – third in both categories.  And NBC had absolutely nothing of note with its line-up of banished Kings (Viewers: #4, 2.41 million; A18-49: #4, 0.6/ 2), a repeat of Law & Order: SVU (Viewers: #3, 2.45 million; A18-49: #4, 0.9/ 3) and a repeat of Southland (Viewers: #3, 3.5/1 million; A18-49: #3, 0.7/ 2). This is all very depressing, isn’t it?


Source: Nielsen Media Research data (R = repeat)

Sunday 4/19/09


ABC 6.1/10
NBC 4.5/ 7
Fox    3.3/ 5
CW    0.7/ 1

-Percent Change From the Year-Ago Evening (Sunday, April 20, 2008):

CBS: +19, NBC: +18, Fox: +10, ABC: – 9, CW: -34

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, April 19, 2009.   


-Yesterday’s Winners:

60 Minutes (CBS), Desperate Housewives (ABC)


-Should Be a Contender Among Adults 18-49:

Celebrity Apprentice (NBC), Family Guy (Fox)


-Yesterday’s Losers:

2009 Miss USA Pageant (NBC)

-Ratings Breakdown:

CBS led the Sunday troops in the overnights, beating second-place ABC by an average of 11 percent. But ABC should have no trouble dominating among adults 18-49. In the distant No. 3 spot was NBC, followed by Fox and, of course, the CW.


CBS granddaddy 60 Minutes was first in the overnights in the 7 p.m. hour, with a healthy 9.1 rating/16 share. That led into a very heated edition of just-renewed The Amazing Race at a first-place 6.1/ 9 at 8 p.m., followed by original Hallmark Hall of Fame made-for The Courageous Heart of Irene Sendler at a disappointing 6.1/ 9 from 9-11 p.m. I refer to The Courageous Heart of Irene Sendler as “disappointing” because unlike lead-in The Amazing Race, there is unlikely to be much interest among adults 18-49. Take a look at the half-hour breakdown:

The Courageous Heart of Irene Sendler (CBS)

 9:00 p.m.: 6.3/ 9 (#2)

 9:30 p.m.: 5.8/ 9 (#2)

10:00 p.m.: 5.9/ 9 (#2)
10:30 p.m.: 6.2/10 (#2)

ABC kicked-off this third Sunday in April with veteran America’s Funniest Home Videos at second-place 4.6/ 8 in the overnights at 7 p.m. Next up was a repeat of Extreme Makeover: Home Edition (#2: 4.7/ 8), followed by the return of original episodes of Desperate Housewives (#1: 8.3/14) and Brothers & Sisters (#1: 6.6/11) from 9-11 p.m. After the three week absence, the way Desperate Housewives dealt with the passing of Nicolette Sheridan as vamp Edie was just plain dull. It would have been nice if the writers showed these other dimensions of Edie while she was still “alive.”


NBC started out slow and built as the night progressed with its pairing of The 2009 Miss USA Pageant (3.7/ 6 from 7-9 p.m.), which could very well be the lowest-rated performance for Miss USA in the history of the pageant, and another two-hour installment of guilty pleasure Celebrity Apprentice (5.4/ 9 from 9-11 p.m.), which is poised for victory among adults 18-49 in the second hour. Here are the half-hour breakdowns:


2009 Miss USA Pageant (NBC)

 7:00 p.m.: 2.8/ 5 (#3)

 7:30 p.m.: 3.2/ 5 (#3)

 8:00 p.m.: 4.0/ 6 (#4)

 8:30 p.m.: 4.7/ 7 (#3)

Celebrity Apprentice (NBC)

 9:00 p.m.: 4.9/ 7 (#3)

 9:30 p.m.: 5.2/ 8 (#3)

10:00 p.m.: 5.7/ 9 (#3)
10:30 p.m.: 5.8/10 (#3)

As for Celebrity Apprentice, all I can say is…go Joan Rivers! Yes, she should have been fired last night. But the combination of Joan and coattails riding daughter Melissa makes good reality TV. This is the funniest thing I have seen all season!


In series-premiere news, Fox’s animated Sit Down, Shut Up did not look all that good, with a fourth-place 3.5/ 5 in the overnights at 8:30 p.m. But retention out of lead-in The Simpsons (#3, 4.1/ 7 at 8 p.m.) was a very acceptable 85 percent. So, let’s wait and see what the adult 18-49 demo looks like before we pass any judgment. Earlier in the evening on Fox was a repeat of American Dad (#4: 1.7/ 3) and an original installment of King of the Hill (#4: 2.2/ 4) from 7-8 p.m. And airing from 9-10 p.m. was Family Guy (#4: 4.4/ 7), which built by a hefty 26 percent out of Sit Down, Shut Up, and American Dad (#4: 3.7/ 6).


Capping off the evening was a repeat of Jericho (0.4/ 1) and repeat theatrical At First Sight (0.8/ 1) on the CW, which naturally finished last in every half hour.

Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not
-iCarly Leads the Pack:

Hannah Montana may be topping the box office these days, but the 8 p.m. telecast of Nickelodeon favorite iCarly finished first among all basic cable on Saturday, April 11 in target kids 2-11 (2.7 million), kids 6-11 (2.08 million), tweens 9-14 (1.94 million) and teens 12-17 (1.17 million). Mr. Moore would be proud!

Source: Nielsen Media Research data

On the Air Tonight:
Prime-Time Programming Options

Monday 4/20/09
 8:00 p.m. Dancing With the Stars (90-minutes)
 9:30 p.m. Surviving Suburbia  
10:00 p.m. Castle
 8:00 p.m. The Big Bang Theory (R)
 8:30 p.m. How I Met Your Mother (R)
 9:00 p.m. Two and a Half Men (R)
 9:30 p.m. Rules of Engagement

10:00 p.m. The Mentalist (R)

 8:00 p.m. Chuck
 9:00 p.m. Heroes

10:00 p.m. Medium (part one)

 8:00 p.m. Bones
 9:00 p.m. 24
 8:00 p.m. Gossip Girl
 9:00 p.m. One Tree Hill
 8:00 p.m. Masters of Illusions (R)

 9:00 p.m. Magic’s Biggest Secrets Finally Revealed


TV Tidbits:

Notes of Interest


-Fox Announces Return of The Moment of Truth:

Remember sleazy Fox game show The Moment of Truth, where a lie detector determines if contestants are telling the truth of not? It returns on Wednesday, July 29 at 9 p.m. ET out of So You Think You Can Dance. 


-I’m a Celebrity, Get Me Out of Here! Staffs Up:

NBC’s upcoming revival of reality/competition I’m a Celebrity, Get Me Out of Here!, which will kick-off with a two-hour installment on Monday, June 1 at 8 p.m. ET (and will air Monday through Thursday at 8 p.m. for the first three weeks, and Monday through Wednesday in the final week), has unveiled some of the “celebrity” contestants. They will include supermodel Janice Dickinson (who created havoc a few seasons back on The Surreal Life), talk show host Geraldo Rivera, Duane “Dog the Bounty Hunter” Chapman, and The Hills couple Heidi Montag and Spencer Pratt.


-USA Announces Launch Date for Royal Pains:

Royal Pains, USA’s upcoming scripted drama about a young, blacklisted doctor who reluctantly becomes the doctor for hire for the rich and famous in The Hamptons, will debut on Thursday, June 4 at 10 p.m. The 75-minute premiere will air with limited commercial interruptions. Mark Feuerstein (Good Morning, Miami) stars.

-ABC Focuses on The Unusuals:

Recently introduced ABC dramedy The Unusuals, which has failed to make much of an impact out of Lost, will get a second telecast next week: Tuesday at 10 p.m. (out of the live Dancing With the Stars Results Show). ABC will pre-empt Cupid, which is also bombing, in favor of this second weekly telecast of The Unusuals. 


TV Trivia Time:

1980s Only


Which one of the following series did not air in the 1970s?

Hogan’s Heroes
T.J. Hooker
The White Shadow

The answer to Friday’s question…


Who was Granny’s favorite movie star on The Beverly Hillbillies?

Charles Bronson
Hoot Gibson
Percy Kilbride
Rudolph Valentino
John Wayne

Is:  b) Hoot Gibson, who Grammy claimed “was a heapin’ hunk of man!” All together now…


Come and listen to a story about a man named Jed
A poor mountaineer, barely kept his family fed,
Then one day he was shootin’ at some food,
And up through the ground came a bubblin’ crude.
Oil that is, black gold, Texas tea.

Well the first thing you know ole Jed’s a millionaire,
Kinfolk said Jed move away from there
Said Californy is the place you ought to be
So they loaded up the truck and moved to Beverly.
Hills, that is. Swimmin’ pools, movie stars – The Beverly Hillbillies!


-Current kudos goes to:
Burt Benoliel, Gerry Bixenspan, Kimay Bloch, Tom Condosta, Reid Davis, Arleen Fong, Julie Friedlander, Maureen Goldman, Bob Ingersoll, Deb Kainer, Lyle Merdler, Beverly Morris, Gordon Purcell, Ron Salmon, Michelle Stanton, Carol Teichman