NEW YORK How’s this for a tweet: Twitter is coming to a television near you.
Reveille and Brillstein Entertainment Partners said they have partnered with the social-networking and micro-blogging service to develop the first TV series that incorporates Twitter into the action of the show.
Created by novelist Amy Ephron, sister of Nora and Delia Ephron, the show will feature ordinary people competing while on the trail of celebrities.
The untitled series will be executive produced by Reveille managing directors Mark Koops and Howard T. Owens, Brillstein CEO Jon Liebman and Lee Kernis, Ephron, Kevin J. Foxe and Steven Latham.
ShineReveille International will distribute both the format and the finished series internationally.
“Twitter is transforming the way people communicate — especially celebrities and their fans,” Owens said.
Reveille already has a relationship with Twitter through their collaboration on MTV’s “The Alexa Chung Show.”
Ephron is repped by Brillstein.
The deal was brokered by attorneys Sean Marks, Bob Myman and Jonathan Gardner.