On a nearly 76 percent spending increase by automotive advertisers, spot TV is leading the recovery in TV, up 20.8 percent to $3.5 billion in first quarter, according to a Television Bureau of Advertising analysis of data from Kantar Media.
Network TV was up nearly 11 percent to $7.2 billion, while syndication dipped 13.2 percent to $954 million. Combined, broadcast TV grew 11 percent to $11.7 billion in the quarter.
After years of dismal spending, auto advertisers returned to the top two positions on the list of local TV’s top advertisers.
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