NEW YORK Spot TV is in for another rough year in 2009.
According to the Television Bureau of Advertising’s annual forecast released Thursday, spot TV revenue will be down between 2 percent to 5 percent compared to 2008. Local spot is expected to be the strongest segment (-1 percent to +2 percent), while national spot, which has been soft this year, will continue that trend into ’09, down perhaps as much as 5 percent.
TVB’s forecast follows a disappointing 2008 for TV stations, which were expecting a bullish 9-10 percent revenue increase.
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