Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK As expected, the Television Bureau of Advertising revised downward its 2009 forecast for local broadcast TV.
The new forecast calls for spot TV revenue to decline between 7 and 11 percent, compared to the -1 to -5 percent forecast issued in early September. Local spot is expected to be down 4 to 8 percent (compared to the more lukewarm forecast of up 2 to -1 percent).
Taking the biggest hit will be national spot, now predicted to plummet between 11.5
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in