The number of TV households that view TV programs via alternative delivery systems, such as satellite TV, continues to grow, while wired cable remains at 18-year low.
According to a Television Bureau of Advertising analysis of Nielsen data for November 2008, ADS penetration reached 28.7 percent of TV households, an all-time high that is up from 28 percent a year ago. Direct broadcast satellite, the largest component of ADS, is at 28.4 percent, up from 27.6
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