The Federal Communications Commission said Tuesday that the new rule requiring TV stations to put their political ad disclosure files online would take effect Aug. 2.
The rule, passed by the FCC in April in a party line vote, means that ad rates for political ads airing on the top four network affiliates in the top 50 markets will be online just in time for the 2012 election.
Broadcasters fought the rule tooth and nail, arguing that the rule would place TV stations at a competitive disadvantage compared to other local media outlets that are not required to disclose ad rates.
Even after the rule was passed, broadasters didn't give up. The National Association of Broadcasters in May filed in federal appeals court over the rule. Last month, a group of non-network-owned TV groups filed a petition for reconsideration with the FCC. The only thing that could stop the rule is if broadcasters are granted a stay by the court.