TV Land is looking to market the new Hot in Cleveland spin-off The Soul Man to a large but often overlooked demo: African-American Christians.
As most churches don’t accept paid advertising, the network and its marketing firm, Grace Hill Media, which specializes in reaching the religious, are finding other ways to promote Soul Man’s June 20 premiere at houses of worship.
Soul Man is tailored to appeal to its demo. Its main character is played by Cedric the Entertainer, who in real life is a devout Christian.
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