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Faced with competition from Netflix and Hulu, cable companies have pegged TV Everywhere as a major strategic tool in the fight to retain influence. Yet the concept of TV Everywhere—cable packages that allow customers to access channels from any screen—is hindered by rights deals and advertiser disinterest, executives told The Hollywood Reporter.
"Guilty as charged. We haven’t made it as easy as we need to. There’s a lot of effort around that,” said Comcast chairman and CEO Brian Roberts.
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