In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations. In the third episode, two detectives (played by Hayes MacArthur and Deon Cole) strike up a ridiculous conversation about Snickers, with each repeating its "Snickers really satisfies" tagline over and over, punctuated by a shot of the candy bar's logo and hashtag. It was a funny and effective integration for the brand, one of three in the show this season.
The tie-in with Mars' Snickers is just the latest example of brands wanting in on the joke and growing hungry for integrations in comedic content on TV.
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