Turner Sports, The National Basketball Association and Cinedigm Digital Cinema will team up to broadcast TNT’s coverage of NBA All-Star Saturday Night in live 3-D to 80 digitally equipped theaters across the United States. Scheduled for Feb. 14, the broadcast will play on as many as 160 screens in 35 states.
The event represents the first-ever fully marketed deal to deliver an NBA sporting event to the public in live 3-D.
Participating theater chains include Carmike Cinemas, Celebration Cinemas, Cinema West, Emagine, Galaxy Theatres, Marquee Cinemas, MJR, NCG, Rave Motion Pictures, Showcase and UltraStar Cinema.
NBA All-Star Saturday Night, which also be broadcast live on TNT at 8 p.m.
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