Turner is the latest company to finish its upfront business, wrapping its negotiations with CPM (cost per thousand viewers reached) gains in the high single digits, according to a person familiar with negotiations. The company secured volume increases in the mid single digits.
Turner ad sales president Donna Speciale and her team took a couple weeks longer to complete their upfront business than the end-of-June time frame the company had stuck to in recent years. Last year, the company secured CPM gains in the low double digits—as many networks did in 2016—while volume was also up, in the 3-4 percent range.
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