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Like most TV ad sales execs, Sharon O’Sullivan has a sheet of bragging points for her clients, which she whips out during price negotiations to illustrate how well her network, Investigation Discovery (ID), is performing.
But O’Sullivan has the problem every TV network wants: She just can’t update that printout fast enough. ID—Discovery Communications’ true-crime network—is racing up the ratings chart. ID was ranked No. 2 in total day in its key demo (women 25 to 54) for the week of March 11, its highest point so far on a steady uphill slope.
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