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For the second time in less than a week, an agency holding company has launched a unit that allows clients to trade under-performing assets for ads. Today, Havas revealed plans for entering the business, following WPP, which launched such a division last Friday.
In both cases the newbies have raided other companies established in the sector to run it. Havas has hired Mike O’Hara, a 15-year veteran in the field to oversee its operation. O’Hara (pictured) joins the startup after serving as evp, sales for Argent Trading.
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