Top Three 2008 Billing Stations Were In L.A.

Clear Channel Communications had half of the nation’s top-10 billing stations in 2008, according to BIAfn. CBS Radio had three and Bonneville International and Emmis Communications each claimed one.

Five of the stations, KFI-AM, KIIS-FM, KPWR-FM, KROQ-FM and KOST-AM, were in Los Angeles, and four, WCBS-AM, WINS-AM, WHTZ-FM and WLTW-FM, were in New York. Together, these 10 stations had $521.6 million in revenues.

Contemporary Hit Radio/Top 40 KIIS topped the list, billing $66.3 million in 2008, a slight improvement from the $65.9 million it generated in 2007 when it was second behind CBS Radio’s alternative KROQ. In 2007, KROQ topped BIA’s list with $67.6 million but fell last year $11.5 million to $56.1 million in 2008 revenues for second place.

Clear Channel’s hard-charging news/talk KFI was third with $54.4 million, a drop from $61.1 million in 2007 when it came in fourth. KFI stepped ahead of its New York sister-station, Adult Contemporary WLTW, which generated $52.6 million in revenues last year, a decrease of $10.2 million from the $62.8 million billed in 2007.

CBS Radio’s news station in the Big Apple, WINS, held on to the No. 5 spot with $51.8 million in revenues in 2008, a fall from the $57.7 million generated in 2007.

Bonneville International’s news WTOP in the nation’s capital was the fastest gainer on the chart, moving to No. 6 from No. 10 in 2007 with $51.750 million in revenues, up only slightly from 2007’s $51.475 million.

Don Imus’ April 2007 satirical utterance of “nappy-headed hoes” to describe girls on the Rutgers University basketball team may have been the most expensive words used in the history of radio. His then-employer, CBS Radio’s sports/talk WFAN-AM in New York was for years among the top billing stations in the nation, often No. 1, but had slipped to No. 9 with $50.6 million on the 2006 BIA list and was missing entirely from the 2007 and 2008 charts. “Imus In the Morning” is currently based from Citadel’s WABC-AM in New York.

BIAFn Top 10 Billing Radio Stations – 2008

KIIS/Los Angeles        $66.3 million     Clear Channel Communications

KROQ/Los Angeles    $56.1 million     CBS Radio

KFI/Los Angeles         $54.4 million     Clear Channel Communications

WLTW/New York      $52.6 million     Clear Channel Communications

WINS/New York        $51.8 million     CBS Radio

WTOP/Washington      $51.75 million   Bonneville International

WHTZ/New York       $49.6 million     Clear Channel Communications

WCBS/New York       $46.7 million     CBS Radio

KPWR/Los Angeles     $46.3 million     Emmis Communications

KOST/Los Angeles      $45.7 million     Clear Channel Communications