TNT, through 22 first round NBA playoff game telecasts, is averaging a 2.1 household rating, up 10 percent over last year’s comparable playoff coverage, according to Nielsen Media Research data.
Driving the growth has been an increase in viewing from men 18-34, with that demographic up 25 percent.
In addition to its 10 percent increase in household ratings, TNT has also increased 10 percent in viewers, reaching 2.9 million per telecast.
Other double-digit increases include: adults 18-34, up 18 percent; adults 18-49, up 18 percent; adults 25-54, up 21 percent; men 18-49, up 21 percent; and men 25-54, up 20 percent.
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