Turner Sports has sold out TNT’s telecast of the Coke Zero 400 at Daytona, signing on four new clients for the July 4 race, including: The Weinstein Company, Burger King, Pfizer and Goodyear.
In addition to the newcomers, six returning sponsors picked up avails during TNT’s “Wide Open” coverage of the race, which marks the fifth event in the network’s six-week schedule of Nascar Sprint Cup Series races.
Presented in letterbox widescreen format, the Wide Open construct cedes the lower third of the screen to advertisers, allowing TNT to limit the number of ad interruptions during the race.
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