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NEW YORK Six of the 10 most-viewed commercials seen in DVR playback mode during 2008 were spots for theatrical film releases, according to a new study from TiVo on network and cable TV commercial viewing habits.
Leading the list was a Universal Pictures spot for the film Forgetting Sarah Marshall, which received a 12 household rating during the April 10 installment of NBC’s The Office. A Coca-Cola Classic spot on the May 21 finale of Fox’s American Idol was the second most-viewed commercial seen in time-shifted mode with an 11.1
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