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NEW YORK TiVo said today it would increase the sample size of its Stop||Watch ratings service, which collects second-by-second viewing data, from 100,000 to 300,000 TiVo subscribers. The increased panel will enable the service to measure cable TV networks with audiences as small as 10,000 households, the DVR company said.
Currently, the Stop||Watch service can accurately measure networks with an average household audience of 30,000 or more. The company said the increased sample size would enable it to measure “many dozens of additional networks” beyond the 87 cable and six broadcast networks that its Stop||Watch service currently measures.
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