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“Vanity Fair meets The New Yorker”—though a NewsBeast rep strenuously denied it—is how, a trustworthy advertising source tells Adweek, Tina Brown is describing the redesigned Newsweek, which she’s now showing off to the ad community in prototype form.
No question, Newsweek is in need of a serious makeover—a newsweekly in a world that has passed newsweeklies by. It’s been hemorrhaging money, and, since aging businessman Sidney Harman bought it from The Washington Post Co. last year, editorial talent.
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