AT&T's U-Verse service is being incorporated into Time Warner Cable's "fixed scheduling network grids" in 15 markets via an agreement between TWC and AT&T AdWorks. The pact gives clients access to a broader range of network options for their ads. It's the second such agreement between U-Verse and an MSO in the last few weeks—in late October, Comcast added U-Verse to its Spotlight grids.
Both deals use the Interconnects Plus platform, which helps advertisers manage their campaigns at a local level.
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