This is a pretty solid counter to the doldrums of print media. Turn a special issue into a bit of a scavenger hunt and make only a limited number of copies available.
Tuesday morning starting at 8:30 a.m. local time at London Tube stations King’s Cross and Oxford Circus, Time Out London will be handing out copies of a special limited edition extra issue. The cherry is some embedded video, flipped around to the print format:
As part of Three Mobile’s ‘Go Binge’ campaign, we’re embedding a screen right into our magazine cover for the first time ever, giving you a sneak peek at exclusive content including snippets from Netflix’s original show GLOW among other juicy clips.
But there’s a catch: there are only 500 of these extra special issues available.
Collector’s item? Perhaps. Empire magazine had a similar 5,000-cover run last fall tied to the release of Fantastic Beasts and Where to Find Them. A nice way overall to kick branded content to the next level.