Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
THQ is leveraging its relationship with Mark Burnett Productions to promote its new Are You Smarter than a 5th Grader: Make the Grade video game launch. THQ, which is in the second year of a licensing deal with the production company, will promote the game on Nov. 14 via heavy product placement.
If the show’s celebrity contestant, who has yet to be revealed, answers the $25,000 question correctly, the entire studio audience will receive free copies of the game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in