We've been listing which new fall TV shows we think are worth watching, but the real question in the industry is: What are the media buyers looking forward to?
The TV season kicks off today. But in a fall lacking slam dunks, the buyer reaction is more muted than usual. "It doesn't feel like there's any one show or couple of shows that have really stood out this year on any of the networks," said Darcy Bowe, vp, media director at Starcom.
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