Terra Nova is as dead as the Diplodocus.
Fox has decided not to renew the pricey Steven Spielberg-produced dino drama after an unspectacular 11-episode run. Per Nielsen live-plus-same-day data, Terra Nova averaged 7.49 million viewers and drew a 2.5 in the 18-to-49 demo.
While Terra Nova’s ratings would have made it a hit for NBC or ABC, the numbers weren’t high enough to defray the price of its ambitions. The two-hour pilot cost upward of $16 million to produce, and while much of the investment went toward creating special effects and sets that would be revisited throughout the life of the series, viewer response didn’t justify a second season.
Well-received by media buyers, the show commanded some of the highest rates for a freshman drama series.
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