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"There's no such thing as a comfortable No. 2," Telemundo president Emilio Romano said at a press conference last week, and indeed, the network is trying to take market share away from its juggernaut competitor Univision—up to a 30 percent share to Univision's 60 percent, according to its own research.
The broadcaster has a slew of new programming landing in the fall—five primetime novelas including a show called Camelia la Tejana, which Romano touted as the successor to the company's successful La Reina Del Sur.
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