Telemundo Surges in Viewership by Looking Beyond the Telenovela and TV

Digital investments are reaching a new audience

For the last several years, Telemundo has been looking beyond the standard Spanish-language TV fare of sappy Telenovelas and toward a future that may not involve TV much at all. And it’s paying off in greater brand recognition and partnerships with the most popular digital platforms.

At its Upfront Thursday, the network announced several new linear TV shows, including the return of its most popular series ever, La Reina del Sur. But the network spent a significant amount of time focusing on digital platforms geared toward the young, mobile and multicultural audience Spanish-language media covets and brands want to reach.

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