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Marketing 101 (along with actual demographic research) teaches that brand loyalty tends to be established at a young age—the painfully image-conscious adolescent years, especially. This is why a number of nervier adult brands have rolled out youth extensions: Pink by Victoria’s Secret, for instance, or Teen Vogue, or U.K. brand King of Shaves’ recently introduced Kings 1965, a line of shaving products targeted at teen boys hard at work on their first whiskers. Well, get ready youth of America: Mercedes-Benz is the latest grown-up brand to want you.
No, the iconic German automaker isn’t cranking out a new line of skateboards.
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