NEW YORK Two of the world’s largest research firms have agreed to merge to create the second-largest global market research organization.
U.K.-based Taylor Nelson Sofres, which owns TNS Media Intelligence and TNS Media Research in the U.S., has agreed to a stock swap with German firm GfK AG, the companies said Tuesday.
Both firms will own about 50 percent of the merged entity, to be called TNS-GfK.
TNS-GfK will have estimated revenue of $4.2 billion, closing in on Nielsen, which reported $4.7
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