Targeted Ads Go Local B'cast Route

NEW YORK Targeted advertising has been a hot-button topic for several years now, as companies like Invidi, Visible World and Canoe attempt to devise systems deployable to the majority of U.S. households.

Those systems have focused most of their efforts on techniques that interface with cable and satellite systems and their set-top boxes. Advances have come in fits and starts, a major obstacle being the inability of any single targeted ad system to get the cable industry on board beyond limited tests.

Now,

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