NEW YORK An analysis by independent media agency TargetCast shows the average cost per unit for a prime-time commercial on the broadcast television networks in the second quarter declined by slightly more than 11 percent to $139,728.
Fox averaged the highest 30-second commercial unit cost at $254,852, clearly bolstered by American Idol, and declined by only 2.7 percent from its second-quarter average last year.
ABC’s average commercial unit cost, according to TargetCast, was $142,194, down 5.1 percent from last year.
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