NEW YORK Independent TargetCast has named Jennifer Samples svp, director of digital media, a new position at the shop.
Samples joins TargetCast from interactive agency Infuz in St. Louis, where she had been vp of media innovation and oversaw development of media strategy for clients including Brown Forman, Unilever and Purina.
Previously, Samples was director of digital business development at Response Media, where she managed work on interactive accounts including Procter & Gamble, Casio and Unilever. Her responsibilities included developing media strategy.
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