Target is no stranger to TV integrations. Over the years, the brand has been featured prominently in several series, including Jane the Virgin, Revenge and Modern Family. But the retailer has rarely been woven into a storyline more directly than in tonight’s Superstore, where the brand even appears in the episode’s title, “Target.”
The integration in the NBC workplace comedy, set in a superstore called Cloud 9, is part of a year-long partnership between Target and NBCUniversal—and one that NBCU hopes to expand upon in this year’s upfront.
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