The syndication TV upfront marketplace is about 50 percent complete heading into the weekend and is expected to take in around $2 billion, down about 20 percent from last year, with cost-per-thousand rates averaging between -1 and -9 percent.
“The syndication marketplace is pretty much mirroring the broadcast upfront,” said one syndication sales executive, who did not want to speak for attribution. “Now that broadcast is pretty much done, we expect syndication negotiations to move a little quicker, and [they] should be wrapped up by the end of next week.”
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