Easily NBCUniversal’s biggest cable launch this year, the $100 million-plus science fiction series Defiance bowed last night to 2.73 million total viewers. That puts its far ahead of the season-to-date average for Smash on Syfy’s sibling network NBC.
According to a source, the network had 200,000 pre-orders for the game by the time Defiance hit GameStops and Best Buys on April 2. At $60 a pop, that gives Syfy and developer Trion Worlds $1.2 million back on their investment immediately, and the game continues to push against the reigning king of the gaming charts, BioShock: Infinite (no shame there—the latter was called the best game ever by a number of publications).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in