Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Syfy has inked its first integration pact with a travel client, signing Orbitz.com as a full-season sponsor of the unscripted series Destination Truth.
Per terms of the deal, Orbitz.com will receive 18 exposures over the course of Destination Truth’s nine-episode third-season run. Each week, host Josh Gates will turn to Orbitz.com to book his travel itinerary, in an integration that will include visual acknowledgment of the Orbitz site, as well as a vocal cue.
The Orbitz.com partnership also marks the first time the network will have engineered an integration for one of its unscripted programs, said Chris Czarkowski, vp, ad sales, Syfy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in