Syfy Boosts Development Slate

New show 'Defiance' melds with massively multiplayer online game

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Syfy redecorated large sections of the American Museum of Natural History for its 2012 upfront presentation, where network president Dave Howe led an hour-long tour of the network's new offerings, giving attendees a glimpse of its development slate as well as the NBCUniversal cable channel's new multiplatform strategy.

The crown jewel in this year's lineup is Defiance, a show with a massively multiplayer online (MMO) game attached to it. The game, developed by Trion Worlds (the company behind popular MMO Rift), takes place in the same world as the series, with events on the show affecting its world—and apparently vice versa, although that assertion raises questions about the series' shooting schedule.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in