Nine out of 10 Super Bowl viewers say they will watch the game at home with family and/or friends, or at someone else’s home with a similar group of viewing companions, according to Nielsen. The research company said the finding is based on a survey of 28,000 households in its consumer panels.
The remaining 10 percent indicated they would watch from an out-of-home venue, such as a restaurant or bar. Nielsen said it did not have comparative data for the 2009 telecast.
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