Sunday's Star Trek: Discovery Launch Will Be CBS All Access' Most Important Day Yet

The service is counting on the show to help meet lofty subscriber goals

Star Trek fans have been waiting for Sunday night for years. That’s when CBS will air the premiere of Star Trek: Discovery, the first Star Trek TV series since Enterprise signed off 12 years ago.

But Sunday will be an even bigger moment for CBS All Access; it’s the streaming service’s single most important day since its launch three years ago. CBS Corp. has set lofty goals for CBS All Access and its direct-to-consumer Showtime streaming service—like 8 million combined subscribers by 2020.

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