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Sundance is getting a makeover in time for the premiere of its new crime drama The Red Road. The network will have a new logo as of Feb. 3 and will change its name from Sundance Channel to SundanceTV (yes, they own the Sundance.TV URL, too).
Network president Sarah Barnett told Adweek that there was no time like the present—the new look, she said, better comports with the kind of programming Sundance has done in the recent past.
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